Solution Overview

Get access to all of 2112’s published research on channel trends, operations benchmarks, and performance resources. Membership provides access to on-demand research and data support, regularly scheduled consultations, presentations to internal teams and partners, and more. The 2112 Brainstorm concierge service ensures members get the data they need; the 2112 team will look up the records, generate information from our databases, or source the information from our research partners (with limitations).

Key Differentiation

2112 Brainstorm is available in three packages:

• Starter: Basic access with limited support
• Select: Full access with single license for support
• Advanced: Multiple user licenses, discounts on 2112 services, priority access

Solution Overview

Need an independent, unbiased perspective of your channel program? 2112’s channel assessment services provide in-depth quantitative and qualitative reviews of channel program strategies, structures, operations, resources, effectiveness, and performance. 2112 compares channel programs to its performance baseline, giving channel executives and their teams data-driven assessments of their program from a partner and competitive perspective.

Key Differentiation

2112 can tailor assessments, providing comprehensive reviews or discrete inspection of operational areas such as ease of doing business, partner satisfaction, channel conflict, route-to-market alignment, marketing and market development funds (MDF) programs, partner profiling and segmentation, and channel productivity.

Solution Overview

2112 is the market leader in supporting vendors with the development, validation, and execution of channel and go-to-market strategies. 2112’s team of seasoned channel professionals works with channel executives and teams in uncovering new GTM opportunities, developing short- and long-term channel strategies and programs, developing business and execution models for internal and external socializing, creating and managing channel development workstreams, testing and validating channel models, and creating the materials and resources for launching and optimizing channel initiatives.

Key Differentiation

2112 is a full-service strategy partner for vendors wanting to maximize the channel’s potential.

Solution Overview

2112 supports technology vendors with the best custom primary and secondary research in the market. 2112’s research team can design and execute a variety of bespoke projects, including partner satisfaction and perception studies, introspective quantitative diagnostics, competitive intelligence and benchmarking, best practices data, sales regression analysis, and market trends.

Key Differentiation

2112 is adept at providing the contextual intelligence that channel executives need for strategic development and operational decision-making.

Solution Overview

You need Capability and Intent to build the right partnerships.  Securing the right partners for success is a constant requirement. Yet, the majority of partnerships fail due to lack of trust.  By combining precision targeting using Intelligent Index with channel expertise calling we find partners that increase your speed to revenue now and in the future.

Key Differentiation

• Increase speed to revenue by combining precision targeting with channel expertise calling
• Target By Capability with Intelligent Index, the biggest independent channel database globally
• Prioritise By Intent using calling to assess the partner’s timeframe to engage
• Engage By Partner Speed using our Intent Spectrum to know who will move now, and who to nurture
• Minimum 50 calling results of partners with Intent and Capability

Solution Overview

The right partners need the right support to be successful. Too often, this is based on a limited view that lacks insight into the partner’s whole business. You need a ‘market lens’ to complete the picture.

Partner Segmentation uses Intelligent Index, the biggest independent channel partner database globally to give you that market lens. It builds a picture of every partner’s capability based on the way they tell their story to their customers. The output maps partners to a quadrant by capability and engagement, identifying those with highest propensity to drive sales. Make better decisions, quicker.

Key Differentiation

• Speed up time to revenue by placing the right levels of investment with the right partners based on their skills and focus on your business
• See every partner in every country on the same map with Intelligent Index, the biggest independent channel partner database globally
• Make decisions based on the partner’s story of how they sell their products, solutions and skills to their customers

Solution Overview

Bigtincan Learning is a modern sales learning platform that allows sales managers to design and deliver custom onboarding, training, and coaching courses in a variety of different formats. With deep analytics and reporting, managers gain insights into areas of weakness for each individual team member, and can track the overall effectiveness of their learning programs.

Key Differentiation

Designed for how people learn today, Bigtincan Learning incorporates just-in-time micro-learning techniques while also leveraging machine learning and AI to adapt to individual users as they progress through each course.

Video sales coaching allows sales management to virtually coach team members from anywhere through video-based assignments and feedback mechanisms that mimic in-person instruction.

Bigtincan Learning is also totally customizable to fit the look, feel, and functionality that your organization desires. As a device agnostic solution, our platform is available anywhere, anytime.

Solution Overview

Is Inspired analyzes partner engagement metrics against channel goals and strategies to adjust infrastructure roadmap projects and priorities to help you adapt to the ever-changing industry landscape.

Key Differentiation

• Ongoing Partner Engagement Measurement
• Continued Implementation of Roadmap Projects

Solution Overview

The Is Inspired team brings their expertise to ensure the successful implementation of your channel infrastructure. Experience includes implementing a variety of platforms including PRM solutions, through partner marketing automation software, incentive tools, and business planning.

Key Differentiation

• Expert Project Management
• Critical Path Definition (CPM)
• Risk and Contingency Planning
• Data Cleanup and System Integration
• System and User Test Planning and Execution
• Launch Planning and Execution
• System Configuration and Implementation

Solution Overview

The Webinfinity engagement automation engine intelligently and automatically connects business users to the people, information, tools, application and system resources they need to get done what they need to do - without friction, organization barriers, or system silos.

Key Differentiation

Webinfinity’s engagement automation takes PRM to the next generation with unparalleled personalization, robust and flexible workflow management, no-code configurability, and best-of-breed application connectors. See the full Webinfinity comparison to traditional PRM solutions for more details.

Solution Overview

Supercharge your partner community with the tools that they need to sell effectively. Set them free from repetitive paperwork and repurpose time wasted on checking product compatibility. From product configuration to automated proposal generation, Signals’ Sales Enablement Suite helps partners provide a better customer experience and focus on growing their businesses.

Key Differentiation

• Build, sign and place orders with customers on-site
• Provide a consistent customer experience across all partners
• Allow partners to create their own price lists
• Avoid product compatibility errors entering the supply chain

Solution Overview

Digital Partners delivers marketing concierge support and packaged ‘thru-partner’ marketing campaigns globally to drive demand.   bChannels has built a comprehensive Digital Marketing Package Catalogue through the aggregation of products and services from a vast range of digital marketing providers at; country, regional, and global levels.  This catalogue allows for a fast-start with partners with different marketing capabilities to drive demand and maximise the return from your available MDF funding.

Key Differentiation

• Largest aggregator of digital marketing services to the tech channel
• Target partners with Intelligent Index, the biggest independent channel partner database globally
• Global footprint providing high level of service from regional offices in local language
• Remove the reliance on partners to drive and prove marketing activity

Solution Overview

A quarterly marketing planning system that enables partners to become expert marketing planners in minutes.  This guided tool helps partners select goals, activities, and tactics in minutes.  A full “lead waterfall”, budget, revenue and ROI forecast is created automatically and packaged in PPT export and integrated into MDF system.

Key Differentiation

• A 5-minute marketing plan that turns any partner into a professional planner
• Easy selection of goals, activities, tactics and campaign details
• Auto calculation of budgets, leads, revenue and ROI
• Integrated upstream with business plans and downstream with funds management

Solution Overview

Showcase the full features of your product range and give your partners the marketing tools that they need to promote their individual businesses. With no time wasted on brand approvals and alteration requests, you can both focus on the what’s most important, the Customer.

Key Differentiation

• Support for regional variation and multiple languages
• Retain central control over brand
• Track customer engagement

Solution Overview

Spark enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video, which is proved to be significantly more effective in generating leads. Marketers and salespeople who use video gain 66 percent more leads, according to Optinmonster.

Key Differentiation

• Multimedia and static content customization
• Content renders in a trackable link
• Automation enabling content to be customized and sent to Partners via email without Partners having to login
• Integration with Partner marketing automation tools and soon to be google adwords and LInkedIn ads

Solution Overview

Provides consistent, comprehensive through-channel marketing campaigns by combining professionally-curated thought leadership content with brand-provided product content. Proprietary platform enables partners to easily add customized content & modify campaigns. Marketing consultants help partners optimize their campaigns, follow-up leads and report closed sales with robust attribution scoring.

Key Differentiation

• Proprietary technology platform enables partner campaign customization and end-user segmentation at scale
• Easy-to-use tool, low-time commitment from channel partners yields 80%+ partner participation
• Professionally-curated thought leadership content combined with brand-chosen feature products, deliver engagement from end buyers, produce leads and amplify growth for the partners
• Marketing consultants offers direct support to the channel partners, advising on marketing tips, lead conversion, customizing content, and more
• Data, analytics, and closed-loop sales reporting with receipt collection from channel partners, allowing brands full insight into their ROI

Solution Overview

Vartopia transforms deal registration to channel pipeline collaboration and management. Vartopia’s Deal Registration Platform quickly and tightly integrates with vendors’ existing CRM and PRM portals to make deal registration easy for partners, registration approval simple for vendor field reps, and delivers unprecedented visibility and analytics to all stakeholders.

Key Differentiation

• PRM-embedded web application makes it easy to use for the 15,000 partner companies that are already familiar with the Vartopia registration form, dashboards, and reporting. Mobile app for easy opportunity stage updating.
• Native CRM-integrated application makes it easy to use for vendor sales and marketing teams who can approve, view, and analyze all channel pipeline data within their daily-use system
• Pre-built assignment rules, automation workflows and business logic, notification emails to eliminate 70% of channel operations work.
• Pre-built dashboards, reports, and analytics
• 3-way channel pipeline visibility for vendors, partners, and distributors

Solution Overview

From fund requests and approvals to managing global currencies to comprehensive reporting, everything you can accomplish with the Perks WW E³ MDF management module will have you falling head over heels with MDF.

Key Differentiation

• Simple configuration, global currency management, multiple funding models
• Partners are able to submit a campaign of multiple activities. Track ROI for each activity as well as the overall campaign.
• Includes a full range of administrative reports, financial reports, and an available analytics package.
• Available services include: program design and strategy, program administration, payment management, customer support, and claim compliance auditing.
• Choose add-ons for complete partner enablement: partner scorecard, marketing/business planner, payment manager, analytics dashboard and marketplace.

Solution Overview

E³ Rebates module empowers suppliers with the ability to easily design, configure, manage, and track rebate promotions, be it Trade-in, POS-, Claim-, and/or MBO-based rule structures.

Key Differentiation

• Run rebate promotions by tier, channel segments, regions, and more.
• Track accepted agreements, promotional periods and earnings by partner.
• Compares partners’ eligibility and performance data to calculate attainment, growth, and stretch rebates.
• Channel payments that are secure and tax compliant; global payments in your partner’s currency; online benefits statement and best-in-class supplier payment experience.

Solution Overview

Your channel rewards need to address your partners’ unique business mechanics, roles, and regions and recognize them for a variety of actions, transactions, and behaviors. Our rewards module is designed to enable you to align individual- and company-level incentives to benefit cross-partner stakeholders in alignment with their business model.

Key Differentiation

• The right rewards fulfilled with our lifestyle and experience catalogue and worldwide offering.
• E³ Rewards delivers a consumer-like experience with an intuitive interface for partners with gamification, newsfeed, surveys, and a communication center.
• Comprehensive reporting: track trends, activity, budgets, and ROI via a range of administrative and financial reports.
• Best practice strategy and industry expertise; we can help you with program design and strategy and partner loyalty profiling and capacity planning.
• Globally reliable in-region partner and participant support network across 140 countries, in 14 + languages with 14,000,000 active users and handle 21,000,000 transactions on their behalf.

Solution Overview

Vendors get what they want the more they simplify and the faster they reward. The Vartopia platform enables vendor channel teams to offer incentives and reimbursement programs within their PRM portal,  create rules within their CRM to authorize payment, and make payments via an integration with XTRM.

Key Differentiation

• Native CRM payment application that can be installed and configured quickly
• Automatically creates payment record based on configurable rules engine
• Triggers payment based on rules or approval workflow
• Comprehensive reporting & analytics

Solution Overview

A vendor gives a partner a customer prospect or lead. The partner later registers a separate record without any reference or connection to vendor-given lead. Vartopia’s Prospect Management solves this recurring channel marketing challenge.

Key Differentiation

• Native CRM-integrated application makes it easy for marketing teams to assign contacts and leads to partners
• Pre-built deal registration workflow automation that prevents duplicate registrations and ensures marketing campaign attribution 
• Pre-built channel marketing dashboards, reports, and analytics

Solution Overview

The recurring-revenue model remains a mystery to many solution providers. 2112 Projector is more than a recurring-revenue calculator; it’s a means for vividly showing partners the total potential of selling vendors’ services and the impact that different variables such as sales effectiveness, price and cost, and customer retention rates have on their gross revenue and net profit. 2112 Projector is customizable to specific vendor products and business models, providing vendors with a tool for showing partners their true potential and the importance of a holistic sales process.

Key Differentiation

2112 Projector provides partners with guidance on their recurring-revenue projections and ways to maximize income. For vendors, 2112 Projector helps craft channel strategies and programs by providing a means of assessing partners’ pricing and sales practices, as well as other operational insights.

Solution Overview

Vendors need insights into partner capabilities. Partners need insights into their competitive standing in the market. 2112 Validator is a web-based tool that enables partners to get real-time self-assessments of their product portfolios, management maturity, or vendor alignment. For vendors, 2112 Validator provides actionable intelligence on partner communities and individual companies.

Key Differentiation

2112 Validator is customizable and branded specifically for each vendor engagement. Vendors receive monthly activity reports and analyses, publishable reports based on data collected, and enablement materials to help partners improve their competitive posture and relevancy. 

2112 Validator is available as a quarterly, half-year, or annual program.

Solution Overview

Webinfinity’s Engagement Intelligence includes data for insights into a variety of partner engagement attributes including partner and user activity, search effectiveness, transactional, content engagement, collaboration and content owner analytics.  When correlated with revenue, bookings, certifications, promotions/incentives or campaigns,   insights into content effectiveness, individual or account sales performance, objectives attainment, experience relevance and more are the result. This solution requires the implementation of the Partner Portal Experience solution.

Key Differentiation

• Integratable with business intelligence tools for dashboards and visualization
• Provides deep visibility into partner engagement behavior for different accounts, partner segments, geographies and job roles
• Enables display of deal-relevant content (i.e. incentives and promotions) in the context of sales opportunities while being worked by sales reps
• Provides the ability to improve search efficiency and effectiveness
• Enables visibility into less-engaged partners to facilitate partner managers’ ability to collaborate to improve sales effectiveness

Solution Overview

A collection of partner planning tools to set program metrics, build thoughtful forecasts, calculate partner profitability, and build detailed QBRs in minutes.  These integrated / A la carte help build committed partnerships, simplify planning, and make measurement and QBR management easier then ever.

Key Differentiation

• Guided step-by-step planning tools to increase partner participation rates
• Guided business action planning tools to build goals, strategies, tactics and budgets in minutes
• Attractive one-page graphical business plan performance dashboards
• QBR PPT presentation builder
• Instant rollup reporting at partner, CAM and regional levels

Solution Overview

This takes the traditional PRM Partner Profile feature to a whole new level.  It provides a flexible partner questionnaire, scored assessment, stoplight scorecard vs. peers & best practices and ability to build improvement goals and action plans for all brand capabilities metrics in minutes.  Everything exports to PPT or Excel.

Key Differentiation

• Partner-friendly easy-to-complete questionnaire
• Instant stoplight partner scorecard Vs. best practice and peers
• A guided process to help partners / CAMs create improvement action plan in minutes
• Typically completed quarterly and exported to Excel for ease of use

Solution Overview

Engage your channel partners in a gamified style strategic learning path that unlocks the accreditation benefits, rewards campaigns and Marketing Development Funds that you offer. Whether you start with all our tools or just one, our flexibility ensures that you never pay license fees for tools that your channel isn’t ready for.

Key Differentiation

• Monitor your partner community’s performance and skills
• Break training down into small, achievable steps
• Tailor rewards to specific countries