Get access to all of 2112’s published research on channel trends, operations benchmarks, and performance resources. Membership provides access to on-demand research and data support, regularly scheduled consultations, presentations to internal teams and partners, and more. The 2112 Brainstorm concierge service ensures members get the data they need; the 2112 team will look up the records, generate information from our databases, or source the information from our research partners (with limitations).
2112 Brainstorm is available in three packages:
Need an independent, unbiased perspective of your channel program? 2112’s channel assessment services provide in-depth quantitative and qualitative reviews of channel program strategies, structures, operations, resources, effectiveness, and performance. 2112 compares channel programs to its performance baseline, giving channel executives and their teams data-driven assessments of their program from a partner and competitive perspective.
2112 can tailor assessments, providing comprehensive reviews or discrete inspection of operational areas such as ease of doing business, partner satisfaction, channel conflict, route-to-market alignment, marketing and market development funds (MDF) programs, partner profiling and segmentation, and channel productivity.
In this guide we look at why vendors need to look beyond revenue generation for partner value. Channel chiefs should work proactively to establish KPIs and get buy-in from executive leadership on what’s to be measured and how.
By examining buyer types, you can create targeted profiles that embody customers’ missions, business objectives, and operational needs. Customer identification is a critical step in securing repeatable revenue.
2112 is the market leader in supporting vendors with the development, validation, and execution of channel and go-to-market strategies. 2112’s team of seasoned channel professionals works with channel executives and teams in uncovering new GTM opportunities, developing short- and long-term channel strategies and programs, developing business and execution models for internal and external socializing, creating and managing channel development workstreams, testing and validating channel models, and creating the materials and resources for launching and optimizing channel initiatives.
2112 is a full-service strategy partner for vendors wanting to maximize the channel’s potential.
The 2112 Group shares results of a survey gauging partner response to COVID-19. The report offers a snapshot of the pandemic’s fallout in the channel and a baseline for future analysis.
The 2112 Group surveyed more than 100 channel professionals around the world over three days as the COVID-19 pandemic gripped much of the globe. The results of the survey provide a snapshot of what’s been happening in the channel as the crisis amplifies. It also provides a baseline for future comparison.
2112 supports technology vendors with the best custom primary and secondary research in the market. 2112’s research team can design and execute a variety of bespoke projects, including partner satisfaction and perception studies, introspective quantitative diagnostics, competitive intelligence and benchmarking, best practices data, sales regression analysis, and market trends.
2112 is adept at providing the contextual intelligence that channel executives need for strategic development and operational decision-making.
You can’t find the right partners without the right data. And a partner ‘on paper’ isn’t qualified until you know they will commit to partnering for short and long term.
Partner Engage gives you the highest quality targets to give the best results.
We harness the power of data in Intelligent Index to put every partner’s capability into context. We talk to them to ensure their intent matches their capability. The result? We deliver conversion rates as high as 40% of the top identified partners
Based on Intelligent Index, Partner Segmentation is the foundation for channelling your partners’ strengths in the right direction – so you know exactly who’s best placed to execute, support and resell your technology.
Intelligent Index is the foundation for channeling your partners' strengths in the right direction. Combining existing data and market intelligence, Intelligent Index puts the capabilities of every partner into context, so you know exactly who you need to support your business outcomes.
The right partners need the right support to be successful. Too often, this is based on a limited view that lacks insight into the partner’s whole business. You need a ‘market lens’ to complete the picture.
Partner Segmentation uses Intelligent Index, the biggest independent channel partner database globally to give you that market lens. It builds a picture of every partner’s capability based on the way they tell their story to their customers. The output maps partners to a quadrant by capability and engagement, identifying those with highest propensity to drive sales. Make better decisions, quicker.
Based on Intelligent Index, Partner Segmentation is the foundation for channelling your partners’ strengths in the right direction – so you know exactly who’s best placed to execute, support and resell your technology.
Intelligent Index is the foundation for channeling your partners' strengths in the right direction. Combining existing data and market intelligence, Intelligent Index puts the capabilities of every partner into context, so you know exactly who you need to support your business outcomes.
Partner Segmentation helps you identify, analyse and prioritise your existing and net new channel partners to maximise sales and strategically future-proof your channel ecosystem.
Is Inspired analyzes partner engagement metrics against channel goals and strategies to adjust infrastructure roadmap projects and priorities to help you adapt to the ever-changing industry landscape.
Is Inspired takes a holistic approach to evaluating the partner experience. Ranging from requirement identification to solution roadmaps, the team is equipped with tools to assess the infrastructure needs of your channel and turn them into tangible wins with long-term business impact.
The Is Inspired team brings their expertise to ensure the successful implementation of your channel infrastructure. Experience includes implementing a variety of platforms including PRM solutions, through partner marketing automation software, incentive tools, and business planning.
The Webinfinity engagement automation engine intelligently and automatically connects business users to the people, information, tools, application and system resources they need to get done what they need to do - without friction, organization barriers, or system silos.
Webinfinity’s engagement automation takes PRM to the next generation with unparalleled personalization, robust and flexible workflow management, no-code configurability, and best-of-breed application connectors. See the full Webinfinity comparison to traditional PRM solutions for more details.
Deliver the sales results you need. It’s time to create enterprise web experiences that are easy to use, personal and accessible anywhere.
Webinfinity's PRM solution assures partner engagement at a fraction of the cost and risk of traditional PRM offerings.
The information age has become the age of information overload. Webinfinity enables a user to get straight to the information, systems and tools that they need. It is the only system that puts the user in complete control of what they want and how they want to see it.
Supercharge your partner community with the tools that they need to sell effectively. Set them free from repetitive paperwork and repurpose time wasted on checking product compatibility. From product configuration to automated proposal generation, Signals’ Sales Enablement Suite helps partners provide a better customer experience and focus on growing their businesses.
Don’t lose out on sales while customers wait for survey costings and order paperwork. Integrated with DocuSign, our application provides a single tool to take new orders through from survey to order placement.
Let partners confidently configure, share and order products and services across multiple languages and currencies with regional variations. Available across all devices, Signals’ Product Configurator ensures that all configurations that enter the supply chain are valid and guides users though complex component compatibility conflicts.
Help sales teams find new opportunities and close deals by providing a single, centralised Content Management System that places the product information, sales assets and market analysis that you have developed at their fingertips.
Digital Partners delivers marketing concierge support and packaged ‘thru-partner’ marketing campaigns globally to drive demand. bChannels has built a comprehensive Digital Marketing Package Catalogue through the aggregation of products and services from a vast range of digital marketing providers at; country, regional, and global levels. This catalogue allows for a fast-start with partners with different marketing capabilities to drive demand and maximise the return from your available MDF funding.
Just 15% of partners engage with vendor marketing programmes. Many channel partners simply don’t have the resources, time, or marketing capabilities to deliver effective campaigns.
Delivering the best return for available budget from marketing through the channel has always been complex, with limitations for both vendors and partners based around what is financially possible and physically do-able, depending on resource, time and expertise.
Digital Partners is the structured and scalable way to transform your partners’ digital presence. Using Intelligent Index, Digital Partners provides insight into your channel partners’ digital marketing capabilities, and transforms them. Utilising marketing funds, and generating more awareness, more leads and more ROI.
A quarterly marketing planning system that enables partners to become expert marketing planners in minutes. This guided tool helps partners select goals, activities, and tactics in minutes. A full “lead waterfall”, budget, revenue and ROI forecast is created automatically and packaged in PPT export and integrated into MDF system.
A brief introduction on how Successful Channels helps executives in companies responsible for their indirect channel (agents,resellers, dealers)to generate more revenue growth.
See a brief overview and demonstration of the full suite of Successful Channels partner business planning, scorecarding, action planning, marketing planning and QBR tools. Also see how they transform the Channel Manager role to a highly productive, effective, and satisfied business consultant to their partners.
A detailed overview of how your PRM/ portal, CRM, incentive systems, MDF, and other channel systems connect for a unified user experience.
Showcase the full features of your product range and give your partners the marketing tools that they need to promote their individual businesses. With no time wasted on brand approvals and alteration requests, you can both focus on the what’s most important, the Customer.
Let end customers and partners explore your product range in a rich and engaging way, whether on desktop, tablet or mobile. Adapting to specific regions and featuring an inbuilt configurator, Product Explorer provides users with everything that they need to know before making a purchase.
Enable your partners to build websites and register delegates for their events in a few easy steps and with no technical knowledge. By customising Event Site Builder to your requirements, you can be sure that partners have all the flexibility they need, while retaining the brand experience that you want customers to have.
Allow any partner to personalise, co-brand and download centrally managed marketing collaterals that meet your brand guidelines. Supporting multiple regions, languages and partner types, you can be sure that everyone using Collateral Creator sees the assets that are relevant to them and that customers see the latest product information.
Spark enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video, which is proved to be significantly more effective in generating leads. Marketers and salespeople who use video gain 66 percent more leads, according to Optinmonster.
Provides consistent, comprehensive through-channel marketing campaigns by combining professionally-curated thought leadership content with brand-provided product content. Proprietary platform enables partners to easily add customized content & modify campaigns. Marketing consultants help partners optimize their campaigns, follow-up leads and report closed sales with robust attribution scoring.
OneAffiniti surveyed businesses across all major industry verticals about their technology budgets and spending priorities for 2020. This report identifies the key trends and provides commentary to place the findings within a broader industry context.
OneAffiniti commissioned Forrester Consulting to conduct a custom study with respondents from channel partners and brands responsible for channel marketing and sales to get insights into partners’ usage of brand-provided TCM platforms.
This report serves as a quick pulse check for how IT channel partners are impacted by the COVID-10 pandemic, and how vendors/brands can best support them as they navigate this new business landscape.
Vartopia transforms deal registration to channel pipeline collaboration and management. Vartopia’s Deal Registration Platform quickly and tightly integrates with vendors’ existing CRM and PRM portals to make deal registration easy for partners, registration approval simple for vendor field reps, and delivers unprecedented visibility and analytics to all stakeholders.
From fund requests and approvals to managing global currencies to comprehensive reporting, everything you can accomplish with the Perks WW E3 MDF management module will have you falling head over heels with MDF.
Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome.
This eBook is written as the foundation for creating a new program or evaluating the current MDF/Co-Op program for optimal performance. All MDF and Co-Op programs are based on eight essential building blocks.
MDF /Co-Op programs are based on eight key variables. Careful consideration of these variables will unlock the full potential of your MDF program.
E³ Rebates module empowers suppliers with the ability to easily design, configure, manage, and track rebate promotions, be it Trade-in, POS-, Claim-, and/or MBO-based rule structures.
Your channel rewards need to address your partners’ unique business mechanics, roles, and regions and recognize them for a variety of actions, transactions, and behaviors. Our rewards module is designed to enable you to align individual- and company-level incentives to benefit cross-partner stakeholders in alignment with their business model.
A modern rebate program is part of a holistic channel incentive strategy that tailors rebates to partner types, emphasizes rewards for net new customers, and sets growth rebate goals.
Points-based incentive programs boast a long history and widespread adoption in the channel. They are one of the most effective ways to drive partner engagement and behavior change at the organizational, team, and/or individual levels.
Understand, Adapt, Offer Choice, Include CAMs and Promote are the five golden rules that will define your behavior-based channel rewards program.
Vendors get what they want the more they simplify and the faster they reward. The Vartopia platform enables vendor channel teams to offer incentives and reimbursement programs within their PRM portal, create rules within their CRM to authorize payment, and make payments via an integration with XTRM.
A vendor gives a partner a customer prospect or lead. The partner later registers a separate record without any reference or connection to vendor-given lead. Vartopia’s Prospect Management solves this recurring channel marketing challenge.
The recurring-revenue model remains a mystery to many solution providers. 2112 Projector is more than a recurring-revenue calculator; it’s a means for vividly showing partners the total potential of selling vendors’ services and the impact that different variables such as sales effectiveness, price and cost, and customer retention rates have on their gross revenue and net profit. 2112 Projector is customizable to specific vendor products and business models, providing vendors with a tool for showing partners their true potential and the importance of a holistic sales process.
2112 Projector provides partners with guidance on their recurring-revenue projections and ways to maximize income. For vendors, 2112 Projector helps craft channel strategies and programs by providing a means of assessing partners’ pricing and sales practices, as well as other operational insights.
Vendors need insights into partner capabilities. Partners need insights into their competitive standing in the market. 2112 Validator is a web-based tool that enables partners to get real-time self-assessments of their product portfolios, management maturity, or vendor alignment. For vendors, 2112 Validator provides actionable intelligence on partner communities and individual companies.
2112 Validator is customizable and branded specifically for each vendor engagement. Vendors receive monthly activity reports and analyses, publishable reports based on data collected, and enablement materials to help partners improve their competitive posture and relevancy.
2112 Validator is available as a quarterly, half-year, or annual program.
Webinfinity’s Engagement Intelligence includes data for insights into a variety of partner engagement attributes including partner and user activity, search effectiveness, transactional, content engagement, collaboration and content owner analytics. When correlated with revenue, bookings, certifications, promotions/incentives or campaigns, insights into content effectiveness, individual or account sales performance, objectives attainment, experience relevance and more are the result. This solution requires the implementation of the Partner Portal Experience solution.
A collection of partner planning tools to set program metrics, build thoughtful forecasts, calculate partner profitability, and build detailed QBRs in minutes. These integrated / A la carte help build committed partnerships, simplify planning, and make measurement and QBR management easier then ever.
A brief introduction on how Successful Channels helps executives in companies responsible for their indirect channel (agents,resellers, dealers)to generate more revenue growth.
See a brief overview and demonstration of the full suite of Successful Channels partner business planning, scorecarding, action planning, marketing planning and QBR tools. Also see how they transform the Channel Manager role to a highly productive, effective, and satisfied business consultant to their partners.
A detailed overview of how your PRM/ portal, CRM, incentive systems, MDF, and other channel systems connect for a unified user experience.
This takes the traditional PRM Partner Profile feature to a whole new level. It provides a flexible partner questionnaire, scored assessment, stoplight scorecard vs. peers & best practices and ability to build improvement goals and action plans for all brand capabilities metrics in minutes. Everything exports to PPT or Excel.
A brief introduction on how Successful Channels helps executives in companies responsible for their indirect channel (agents,resellers, dealers)to generate more revenue growth.
See a brief overview and demonstration of the full suite of Successful Channels partner business planning, scorecarding, action planning, marketing planning and QBR tools. Also see how they transform the Channel Manager role to a highly productive, effective, and satisfied business consultant to their partners.
A detailed overview of how your PRM/ portal, CRM, incentive systems, MDF, and other channel systems connect for a unified user experience.
Engage your channel partners in a gamified style strategic learning path that unlocks the accreditation benefits, rewards campaigns and Marketing Development Funds that you offer. Whether you start with all our tools or just one, our flexibility ensures that you never pay license fees for tools that your channel isn’t ready for.
Break partner training and accreditation down into small, incremental steps. Using a graphical interface, Signals’ Training Tracker helps partners to see their goals, complete tasks and track their progression; while channel managers gain an insight into the health of the partner community at a glance.
Give partners the freedom to personalise the accreditation badges that they have earned, in-line with your branding without the need for approvals. Whether varying by language, colour, layout or size, partners can dynamically create the badge that best suits their promotional requirements.
Create and manage rewards campaigns for teams and individuals that are tailored to your products and quarterly sales strategies. And with the ability to break products out into categories, campaign participants can easily monitor their performance through their own dashboard.
