The Channel Marketplace is a unified resource to help you understand all of the components of the channel management “stack” and how to fit them together in ways that make sense for your business.

Deliver the sales results you need. It’s time to create enterprise web experiences that are easy to use, personal and accessible anywhere.

Brand Partner Account Managers (PAMs) don't just have to be involved in deal registration programs, they need to actively and clearly communicate to the partner community want their program is trying to achieve.

Among the advanced economies of the world, productivity growth has plateaued, for the last few years hovering just under 1% according to a report from Conference Board.

Channelnomics (formerly The 2112 Group) surveyed more than 100 channel professionals around the world over three days as the COVID-19 pandemic gripped much of the globe. The results of the survey provide a snapshot of what’s been happening in the channel as the crisis amplifies. It also provides a baseline for future comparison.

Channelnomics (formerly The 2112 Group) shares results of a survey gauging partner response to COVID-19. The report offers a snapshot of the pandemic’s fallout in the channel and a baseline for future analysis.

OneAffiniti commissioned Forrester Consulting to conduct a custom study with respondents from channel partners and brands responsible for channel marketing and sales to get insights into partners’ usage of brand-provided TCM platforms.

How digital savvy are your partners? With 80% of the buying process carried out online, vendors need to get their partners engaged in digital marketing now. Read the Infographic to navigate the roadmap to digital partners and transform your partners’ digital presence.

OneAffiniti surveyed businesses across all major industry verticals about their technology budgets and spending priorities for 2020. This report identifies the key trends and provides commentary to place the findings within a broader industry context.

We surveyed a group of vendors and partner companies about the critical elements of a channel partnership. Find out if you are measuring up!

The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation, and buyers’ behaviors. But rather than look back, let’s focus on the future. We want to help you support your Channel Partners and Alliance Partners.