Bringing together decades of channel partner engagement experience

Access Channel Marketplace experts for guidance, a conversation or as a speaker to your channel management teams.

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Claudio Ayub

Senior Vice President – Technology, Media & Telecom Practice


Expert Highlights

Claudio brings over 20 years of global channel marketing experience to 360insights. He’s an incentives and loyalty expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for many brands. Claudio is a management strategist with expertise in business, finance, sales/marketing, strategic planning, and customer relationship management an area he’s excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications.

Today he leads the Technology, Media, Telecom practice at 360insights.

Gina Batali-Brooks

President and Founder

Is Inspired

Expert Highlights

For the last 22 years, Gina has been combining experience with curiosity and measured experimentation to help companies improve their channels and achieve their revenue goals. She founded Is Inspired in 2008 to enable her to combine her passions for the channel and technology to inspire companies to greater channel success. She loves to build and work with teams who share a passion for success, laughter, problem solving, learning and serving others.

Points of View

Keith Collins



Expert Highlights

Keith is CEO and joint owner of Signals. Together with Gary Owen, CTO, they successfully bought out the 20+ year old business from its founders at the beginning of 2018. Keith is an experienced business leader and entrepreneur who likes to solve sales and marketing challenges using innovation and technology.

James Hodgkinson

Founder and CEO


Expert Highlights

An innovator in the area of digital experience delivery, James has led the conception and development of the Webinfinity Engagement Automation Engine and the company around it. With over 20 years experience in the channel ecosystem space, James's vision and ability to execute have changed the course of many enterprise channel partner relationships.

David Keane

Co-founder & CEO


Expert Highlights

David Keane co-founded Bigtincan in 2011 with the vision to change how people interact with content on mobile devices. Since the company’s early beginnings in Sydney, Australia, David has helped grow Bigtincan into a global SaaS provider.

Bigtincan offers a channel sales enablement platform that helps companies get smart about how they manage partnerships, optimize sales performance, and exceed revenue goals.

David has been a pioneer in the mobile applications sector starting in 2008 with the release of the first iPhone SDK and oversaw the development, promotion and expansion of heavily downloaded apps including BuzzMe and AdFree.

Points of View

Heather Margolis

Founder and CEO

Spark Your Channel

Expert Highlights

Heather K. Margolis is Founder and CEO of Spark Your Channel, creators of the Spark Your Channel through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency.

After several years in channel programs and marketing for EMC, EqualLogic and Dell she launched Channel Maven Consulting in March of 2009 providing strategic channel marketing and demand generation “with” IT and telecom channel organizations of all sizes. That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform.

Margolis has a master’s degree in business administration from Babson College. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.

Joel Montgomery

Founder and CEO


Expert Highlights

Joel Montgomery founded OneAffiniti in 2008 which is now the largest employer of Through-Channel Marketing specialists with over 100 staff worldwide. Since beginning his career in channel marketing 20 years ago, Joel has personally helped hundreds of IT channel partners with limited marketing budgets successfully grow their business.

Vaughn Mordecai

Chief Sales Officer


Expert Highlights

Vaughn Mordecai is a senior executive in bChannels and has 25 year experience leveraging data, insights, and intelligence to drive actionable outcomes for technology companies.  He has a background in research based technology solutions and channel consulting, and has been a key strategic driver in the development of the analytic techniques and statistical methodologies bChannels uses to conduct our partner segmentation and channel prioritization offerings.  Understanding what partners are capable of is fundamental to our client’s successes, and Vaughn was key in conceptualizing the solutions and segmentations we use to drive partner centric marketing, sales, and operational outcomes.

Gary Morris

Founder and CEO

Successful Channels

Expert Highlights

Gary Morris is a 25+ year marketing and channel veteran.   He is a veteran corporate VP and entrepreneur who founded 3 software companies.  Gary has deep partner planning, scorecarding, and QBR expertise and most recently founded Successful Channels which is the leading provider of Channel Manager / partner performance management tools that integrate with PRM and CRM systems.

Michael Reilly

Founder and CEO


Expert Highlights

Mike is passionate about the channel, and focused on building solutions to reduce the inherent friction in the indirect sales model. He has more than two decades of experience working for both resellers and manufacturers.

Larry Walsh

CEO and Chief Analyst


Expert Highlights

Larry Walsh is the leading go-to-market advisor to technology executives, channel leaders, and solution providers around the world. Widely known for his ability to cut through problems and challenges facing vendors, distributors, and solution providers, Walsh is sought for his advice, counsel, insights, and consultation on channel strategies and technology market trends. He and the Channelnomics team (formerly The 2112 Group) are responsible for crafting and shaping the channel strategies and programs of companies that span the hardware, software, cloud, and services spectrum of the technology industry.