Highlights
For decades, IT/Telecom Companies like Google, Dell/EMC, Webroot, and IBM have relied on Channel Partners to drive hundreds of billions of $$s in revenue. Unfortunately, they’ve also left hundreds of $ Billions on the table because there is a huge disconnect between how vendors think, and how Channel Partners run their businesses. Driving channel revenue is hard. Through channel demand generation is complex, difficult to scale, and inherently expensive. The Partners don’t like the tools vendors give them, they can’t customize the content that engages customers, and they don’t have the coaching they need to get their message to the right customers.
Demand generation has had some massive innovation in the past 10 years, unfortunately channel demand generation has yet to catch up. We know this first hand because for almost two decades, we have worked for and as channel maven, worked with these massive Vendors. IT vendors others are constantly suffering from the inefficiency, cost and general frustration in channel marketing. That's why we created Spark. Spark your Channel brings the efficiency and metrics that large Vendors want, and the content and marketing strategies Partners need into the only through-channel marketing automation tool that leverages the latest demand generation strategies to increase customer engagement and drive more revenue through the channel.
Marketplace Solutions
