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2112 Group

  • Channel Strategy

Improve the performance of your technology company’s channel program

The 2112 Group is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services.


Highlights

The 2112 Group is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. 2112 leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group provides our clients with strategies that are beneficial to all parties in the go-to-market value chain.

Marketplace Solutions

bChannels

  • Partner Marketing
  • Channel Strategy

The specialist in partner networks

bChannels provides products that address companies' needs for insights, partner segmentation, partner engagement, partner marketing and PRM managed services.


Highlights

bChannels is a global specialist in Partner Networks. Our products address companies’ channel needs for insights, partner segmentation, partner engagement, partner marketing, and PRM managed services. Our experience and focus on revenue outcomes benefit top global technology vendors and many of the leading industry disrupters.

At the centre of all bChannels services is Intelligent Index. It combines enriched partner data, artificial intelligence and expert insights. Intelligent Index puts the capabilities of channel partners into context.

Marketplace Solutions

Is Inspired

  • Partner Experience Infrastructure

Inspiring enduring partner relationships by solving your toughest channel obstacles

The Is Inspired team solves your toughest channel obstacles through assessing, implementing and enabling adoption of key channel infrastructure.


Highlights

Is Inspired has a passion for solving tough problems. Our team of expert channel consultants and support staff turns your vision into reality through strategic roadmapping, quick wins, and executable infrastructure projects. We partner with you using our proven approach to develop and implement projects that balance business needs, partner experience and partner self-sufficiency to maximize business impact.

Marketplace Solutions

OneAffiniti

  • Partner Marketing

Scalable through-channel marketing programs, amplifying growth for brands & partners

OneAffiniti delivers cutting-edge through-channel marketing programs via technology, people, data and services that drive 80%+ monthly partner participation and 22:1 ROI on attributable sales.


Highlights

OneAffiniti is changing industry standards. How? Always-on through-channel marketing programs that deliver industry and product content to help drive leads and nurture existing contacts.

So what makes us different?

  • >80% monthly partner participation, compared to a 10% industry average
  • 1:1 marketing coaches to help partners prioritize and close leads
  • Confirmed attributable sales, delivering a >22:1 ROI

OneAffiniti empowers channel partners to become lead gen engines – all in just five minutes a month.

Marketplace Solutions

Perks Worldwide Channel

  • Revenue Gen and Rewards

Incentives Simplified. Loyalty Amplified.

Perks WW Channel, a leading channel incentives automation and loyalty marketing agency, empowers global organizations to improve engagement with target audiences while increasing revenue, participation, and loyalty.


Highlights

Perks WW Channel offers software and services that will help you reach your go to market goals. Our Enterprise Engagement Engine® (E3) gives brands the competitive advantage by automating channel incentives and delivering a superior user experience. MDF, Rebates, and Rewards modules run within a single codebase platform. Your partners can navigate across programs and promotions with ease; you get security, stability, and low cost of entry.

Marketplace Solutions

Signals

  • Partner Marketing
  • Partner Experience Infrastructure
  • Partner Performance Management

Making business better - Knowledge. Speed. Agility

Signals develops custom web applications, business automation tools and systems integration to solve complex business challenges, increase productivity and improve partner enablement and sales experience.


Highlights

Signals will help you unlock the hard-to-reach information in your systems and make it instantly accessible to the people and partners who’ll use it to manage and grow your business. Signals utilizes their in-house consulting, design and development skills, together with their experience supporting global corporations, to ensure they fully understand your challenge and deliver the optimal solution.

  • Solutions designed to deliver a return
  • Automation to simplify complexity and avoid human errors
  • Global scope with local features and functions
  • Maintain control and gain insight with analytics
  • Highly flexible and responsive delivery and support team

Marketplace Solutions

Marketplace Experts

Spark Your Channel

  • Partner Marketing

Ignite the Power of Your Partners

Spark enables Salespeople and Channel Partners to deeply customize multimedia and static content creating better relationships with prospects and customers.


Highlights

For decades, IT/Telecom Companies like Google, Dell/EMC, Webroot, and IBM have relied on Channel Partners to drive hundreds of billions of $$s in revenue. Unfortunately, they’ve also left hundreds of $ Billions on the table because there is a huge disconnect between how vendors think, and how Channel Partners run their businesses. Driving channel revenue is hard. Through channel demand generation is complex, difficult to scale, and inherently expensive. The Partners don’t like the tools vendors give them, they can’t customize the content that engages customers, and they don’t have the coaching they need to get their message to the right customers.

Demand generation has had some massive innovation in the past 10 years, unfortunately channel demand generation has yet to catch up. We know this first hand because for almost two decades, we have worked for and as channel maven, worked with these massive Vendors. IT vendors others are constantly suffering from the inefficiency, cost and general frustration in channel marketing. That's why we created Spark. Spark your Channel brings the efficiency and metrics that large Vendors want, and the content and marketing strategies Partners need into the only through-channel marketing automation tool that leverages the latest demand generation strategies to increase customer engagement and drive more revenue through the channel.

Marketplace Solutions

Successful Channels Inc.

  • Partner Performance Management

PRM-Integrated Partner Planning, Scorecarding, Marketing Planning & QBR Tools

Channel Manager tools to build partner commitments (planning), partner capabilities, (life-stage scorecards), partner led revenue (account planning), and manage partner performance (QBR PPTs) effectively in less time.


Highlights

Successful Channels has adopted the Channel Manager / partner management role that has been underserved by existing technologies for years.   We provide purpose-built tools to help Channel Managers build deep & committed partnerships to become strong representatives of your brand in the marketplace. These tools integrate with all your existing channel systems and turn a Channel Manager into a highly productive and effective growth and partnership consultant with all their assigned partners instantly.

Marketplace Solutions

Marketplace Experts

Vartopia

  • Revenue Gen and Rewards

Channel transaction platform for accelerating sales and marketing collaboration

Vartopia is a channel transaction management platform that enables vendors and partners to automate and optimize how they collaborate around and measure their joint sales and marketing activities.


Highlights

Vartopia connects the channel with its SaaS solutions and services to make channel transactions easy for vendors and partners. The platform tightly integrates with the vendor’s existing CRM and PRM systems to deliver process automation, enhanced communication, and analytics for deal registration, lead distribution, and payment management. Our managed services span helping vendors launch new programs to scaling high volume transaction processing.

Marketplace Solutions

Webinfinity

  • Partner Experience Infrastructure
  • Partner Performance Management

Personalized partner portals for any use case, any type of user

SaaS software vendor focused on the creation of partner portals optimized to continuously automate partner engagement.


Highlights

Webinfinity develops and markets a next-generation PRM solution that is purpose-built to drive engagement. It requires no coding, making it easy for non-technical administrators, partner managers and channel marketers to create and deliver highly relevant partner experience.

Marketplace Solutions