We are in the middle of May and top channel vendors are realigning their engagement strategies for the next 4 quarters under COVID.
No Live Events Means You Can Redirect MDF
May 13, 2020 6:49:52 PM / by Claudio Ayub posted in Strategy, Channel Sales
Through Channel Demand Generation Got Flipped on Its Head
May 11, 2020 2:05:57 PM / by Heather Margolis posted in Strategy, Channel Sales
Right now we find ourselves, and our Partners, trying to understand what through-channel demand generation programs aren’t getting used.
Service-led Approach to Through-Channel Marketing Generates Higher ROI
May 4, 2020 6:36:41 AM / by Joel Montgomery posted in Channel Sales, Partner Performance
B2B brands have found it increasingly challenging to reach and engage customers and new buyers across markets and geographies.
Have Channel Sales Techniques Gotten Any Smarter?
Apr 28, 2020 8:12:20 AM / by Vaughn Mordecai posted in Channel Sales
Without a moment’s notice the way that we sell and do business just changed.