Channel Marketplace Blog

No Live Events Means You Can Redirect MDF

May 13, 2020 6:49:52 PM / by Claudio Ayub posted in Strategy, Channel Sales

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We are in the middle of May and top channel vendors are realigning their engagement strategies for the next 4 quarters under COVID.

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Through Channel Demand Generation Got Flipped on Its Head

May 11, 2020 2:05:57 PM / by Heather Margolis posted in Strategy, Channel Sales

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Right now we find ourselves, and our Partners, trying to understand what through-channel demand generation programs aren’t getting used.

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Service-led Approach to Through-Channel Marketing Generates Higher ROI

May 4, 2020 6:36:41 AM / by Joel Montgomery posted in Channel Sales, Partner Performance

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B2B brands have found it increasingly challenging to reach and engage customers and new buyers across markets and geographies.

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Have Channel Sales Techniques Gotten Any Smarter?

Apr 28, 2020 8:12:20 AM / by Vaughn Mordecai posted in Channel Sales

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Without a moment’s notice the way that we sell and do business just changed.

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