In a year that has seen more adversity, strife, and separation than ever before, it’s interesting to see a natural coming together of people and companies with a goal to make their clients lives easier.
Truly Maximizing Your Channel Takes a Village. So We Created One...
Oct 29, 2020 2:45:45 PM / by Heather Margolis posted in Engagement, Portal, Marketplaces, Strategy
Partner Engagement in a Crisis: Why it is More Critical than Ever
Jun 30, 2020 6:08:33 AM / by Claudio Ayub posted in Engagement, Strategy
The second quarter of 2020 is coming to and end, and many channel vendors are still struggling to realign their partner engagement strategies to this new normal.
Decision-Makers Need More Than Opinions
May 28, 2020 2:09:43 PM / by Larry Walsh posted in Strategy
One of my favorite business quotes comes from management guru W. Edwards Deming, who said, “Without data, you’re just another person with an opinion.”
No Live Events Means You Can Redirect MDF
May 13, 2020 6:49:52 PM / by Claudio Ayub posted in Strategy, Channel Sales
We are in the middle of May and top channel vendors are realigning their engagement strategies for the next 4 quarters under COVID.
Through Channel Demand Generation Got Flipped on Its Head
May 11, 2020 2:05:57 PM / by Heather Margolis posted in Strategy, Channel Sales
Right now we find ourselves, and our Partners, trying to understand what through-channel demand generation programs aren’t getting used.