Channel Marketplace Blog

Do You Really Know What You Need?

[fa icon="calendar"] Apr 28, 2020 2:06:26 PM / by Keith Collins

Keith Collins

If you are reading this article, you’re probably facing a business challenge.

But whether you are uncertain about how to fix it or already have an idea for implementing a solution, our advice would always start with challenging your pre-conceptions, it can often be revealing.

To ensure customer success at Signals, our aim has always been to help clients explore the best options for their unique circumstances and understand the internal resources and partnerships that they will need to deliver it. As a result, we nearly always recommend a two-step approach.

  1. Prioritise your objectives and initially focus on rapid delivery of the highest priority by creating a simple, minimum viable product that realises user benefits, gain credibility and a return on investment as soon as possible.
  2. Expand the scope to take in your next highest priorities or use user feedback from the MVP and evolving business needs to continuously refine the functionality of the solution.

When Gary, our CTO, and I bought Signals, we knew that these steps were baked into the foundation and vision of the company. Many of our tools having started small and grown over dozens of iterations into the core business solutions we support today for numerous long-term client relationships.

While most of these solutions have supported companies’ sales cycles, illustrated by the matrix below, as a member of the Channel Marketplace, we are acutely aware that one size doesn't fit all.

Our existing tools and experience can provide a starting point for exploring potential solutions. However, Signals will always tailor our design to deliver your precise requirements so that you don’t have to compromise on your business processes throughout the sales cycle.


Topics: Analytics

Keith Collins

Written by Keith Collins

Keith is CEO and joint owner of Signals. Together with Gary Owen, CTO, they successfully bought out the 20+ year old business from its founders at the beginning of 2018. Keith is an experienced business leader and entrepreneur who likes to solve sales and marketing challenges using innovation and technology.