Engage the Channel Marketplace

Vaughn Mordecai is a senior executive in bChannels and has 25 year experience leveraging data, insights, and intelligence to drive actionable outcomes for technology companies.  He has a background in research based technology solutions and channel consulting, and has been a key strategic driver in the development of the analytic techniques and statistical methodologies bChannels uses to conduct our partner segmentation and channel prioritization offerings.  Understanding what partners are capable of is fundamental to our client’s successes, and Vaughn was key in conceptualizing the solutions and segmentations we use to drive partner centric marketing, sales, and operational outcomes.