Channel Marketplace Blog

Heather Margolis

Heather Margolis
Heather K. Margolis is Founder and CEO of Spark Your Channel, creators of the Spark Your Channel through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. After several years in channel programs and marketing for EMC, EqualLogic and Dell she launched Channel Maven Consulting in March of 2009 providing strategic channel marketing and demand generation “with” IT and telecom channel organizations of all sizes. That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform.
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Recent Posts

Through Channel Demand Generation Got Flipped on Its Head

May 11, 2020 2:05:57 PM / by Heather Margolis posted in Strategy, Channel Sales

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Right now we find ourselves, and our Partners, trying to understand what through-channel demand generation programs aren’t getting used.

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