Channel Marketplace Blog

Claudio Ayub

Claudio Ayub
Claudio brings over 20 years of global channel marketing experience to Perks WW. He’s a loyalty marketing expert with broad knowledge in strategy development, market management and channel sales planning, who has developed and executed major go-to-market programs for many brands. Claudio is a management strategist with expertise in business, finance, sales/marketing, strategic planning, and customer relationship management; an area he’s excelled at by executing complex CRM implementations, customizations, and business process re-engineering for CRM applications.
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Recent Posts

Partner Engagement in a Crisis: Why it is More Critical than Ever

Jun 30, 2020 6:08:33 AM / by Claudio Ayub posted in Engagement, Strategy

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The second quarter of 2020 is coming to and end, and many channel vendors are still struggling to realign their partner engagement strategies to this new normal.

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No Live Events Means You Can Redirect MDF

May 13, 2020 6:49:52 PM / by Claudio Ayub posted in Strategy, Channel Sales

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We are in the middle of May and top channel vendors are realigning their engagement strategies for the next 4 quarters under COVID.

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