Channel Marketplace Blog

Truly Maximizing Your Channel Takes a Village. So We Created One...

Oct 29, 2020 2:45:45 PM / by Heather Margolis posted in Engagement, Portal, Marketplaces, Strategy

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In a year that has seen more adversity, strife, and separation than ever before, it’s interesting to see a natural coming together of people and companies with a goal to make their clients lives easier.

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Partner Engagement in a Crisis: Why it is More Critical than Ever

Jun 30, 2020 6:08:33 AM / by Claudio Ayub posted in Engagement, Strategy

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The second quarter of 2020 is coming to and end, and many channel vendors are still struggling to realign their partner engagement strategies to this new normal.

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Decision-Makers Need More Than Opinions

May 28, 2020 2:09:43 PM / by Larry Walsh posted in Strategy

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One of my favorite business quotes comes from management guru W. Edwards Deming, who said, “Without data, you’re just another person with an opinion.”

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No Live Events Means You Can Redirect MDF

May 13, 2020 6:49:52 PM / by Claudio Ayub posted in Strategy, Channel Sales

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We are in the middle of May and top channel vendors are realigning their engagement strategies for the next 4 quarters under COVID.

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Through Channel Demand Generation Got Flipped on Its Head

May 11, 2020 2:05:57 PM / by Heather Margolis posted in Strategy, Channel Sales

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Right now we find ourselves, and our Partners, trying to understand what through-channel demand generation programs aren’t getting used.

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